The invention of Custom Made Cardboard
Boxes in 1817 revolutionized the packaging industry. It has
become a crucial part of packaging because of its strength and durability. But
they have received little appreciation. This is because people think they are just brown boxes. But that's not true because so many design options
are available for cardboard boxes that can make them stand out. I'll give you
some unique ideas that have not come to your mind. These designs will make your
custom cardboard boxes stand out in the piles of others, and you'll get a boost
in business, as Says Robert L. Peters.
“Design creates culture. Culture shapes value. Values determine
the future.”
Here are some ideas for
designing cardboard boxes to win the public's hearts.
Thinking Outside Of The Box Does Not Mean You Forget The Inside
The common mistake
people make is they only add colors on the outside and leave the inside of the
box blank. They think, why bother with the inside printing when no one will see
it? But little do they know that adding colors, punch, and extra detail in the
interior increases the element of surprise. Customers get an unforgettable
unboxing experience as they indulge in the beauty of Custom Made Cardboard
Boxes. Once they have received such pleasure, there is no going back.
· Stop
Using Boring Rectangular Boxes
It is commonly perceived
that cardboard boxes can only be rectangular or square. But the reality is you
can apply all the innovative designs in custom cardboard boxes. Adding
different sections in boxes allows the customers to explore all corners of the
boxes. They’ll be surprised when a part of their accessory sits in a different
section. It'll keep them busy exploring more and more from the boxes.
· Matching
Color Scheme
If you make the products
that come in series, such as nail paints that come in different colors, the key
is to stay coherent. The basic packaging design should remain the same, but you
can play with different colors. Using different colors in Custom Made Cardboard
Boxes lets the customer know the nature of the products. This way, they'll
never miss out on their favorite products. As soon as they see it, they'll make
a purchase.
Create A Story Out Of Your Custom Made Cardboard Boxes
Designing custom
cardboard boxes does not mean you just have to slap a logo on it. You can make
it powerful by adding a story. Or you can share your brand's success story to
motivate your customers. People love stories and motivational talks. They get
attached to the brand emotionally. Another idea is to create a story and make
it your packaging theme. Customers relate themselves to the stories, and you
can get the benefit out of it.
· Have
Fun With Typography
Typography is not just
about writing something on cardboard packaging. It also serves the purpose of
standing out in the crowd. If your text is readable from a distance, you’ll get
attention from there. Once you have received the attention, you can encourage
your customer to buy it by highlighting the benefits of your product on the packaging.
Moreover, it allows you to have some fun and entertainment with text and
graphics.
Going Simple With Your Custom Made Cardboard Boxes
You don't have to be
extravagant in your designs. Simplicity gives a classic look to the packaging.
Simple designs make the logos more prominent. People remember such brands for a
long time. One sticker on a box could suffice, but alternatively, you could opt
for a printed packaging sleeve that serves a dual purpose. It not only
functions as the packaging design but also seals the box to prevent the product
from spilling out.
Final Verdict
In short, your custom
made cardboard boxes don’t have to be boring. Not for you, not for your
customers. It's time to step up your packaging game and get creative. You don't
want to be known as the brand with the boring boxes, do you? No, you want to be
the brand with the boxes people can't wait to open. So, whether you decide to
add some color, play with typography, or create a story out of your cardboard
packaging, just remember to have fun with it. Who knows, maybe your packaging
will become so iconic that people will start collecting them as they do with
stamps or coins. Now that would be some serious packaging goals!
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